Content Strategy for the Web pdf
Par pfeifer bradford le mercredi, juillet 6 2016, 16:26 - Lien permanent
Content Strategy for the Web by Kristina Halvorson
Content Strategy for the Web Kristina Halvorson ebook
Page: 135
ISBN: 0321620062, 9780321620064
Format: pdf
Publisher: New Riders Press
This ain't no Field of Dreams,” one of our clients recently observed. If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. Anything epic requires a strategy, lots of work, and Kristina will teach you how to create meaningful content in Content Strategy for the Web. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. It's too limiting to constrain content strategy to the domain of web communications only. Content Strategy for the Web by Kristina Halvorson. �Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. Key to web charm, to awesomeness online, and we recommend you Do Epic Shit. Online, you build it and it's entirely possible that no-one will ever know, let. Content Strategy for the Web Kristina Halvorson ebook. Content Strategy for the Web download pdf.